Sweet Dreams Care Company: The New Night Nanny Service in Indianapolis

Bringing home a new baby is one of life’s most beautiful moments—but it can also be one of the most exhausting. Between sleepless nights, feeding challenges, and the constant question of whether you’re “doing it right,” those early weeks can feel overwhelming for many new parents.

That’s where Sweet Dreams Care Company comes in. Founded by Sarah Rhoads, a former NICU nurse and mom of three, this Central Indiana business helps families feel supported, confident, and cared for through professional newborn and postpartum services. From overnight newborn care to feeding support and mental health guidance, Sweet Dreams Care Company makes the transition to parenthood a little smoother—and a lot more restful.

From NICU Nurse to Entrepreneur

Before launching her business, Sarah spent eight years caring for fragile newborns in the Maternity Tower NICU at Riley Children’s Hospital. Later, she became a Quality Improvement Consultant for both NICUs, focusing on patient safety and process improvement.

Those experiences gave her a deep understanding of healthcare and a heart for families navigating new parenthood. “I wanted to combine my NICU background with my passion for supporting families in more personal, innovative ways,” Sarah says. “That’s how Sweet Dreams Care Company was born.”

The Inspiration Behind Sweet Dreams Care Company

Sarah’s journey toward entrepreneurship started in 2020 when she returned to school to become a Neonatal Nurse Practitioner. But as she studied, she discovered a passion for healthcare innovation and earned her Doctorate in Transformational Leadership in Healthcare instead.

While helping friends care for their newborn, her vision became clear—she wanted to continue supporting babies and families, just outside the hospital walls.

“Even after years in the NICU, I still felt unprepared when I brought my first daughter home,” Sarah admits. “Those early days are hard. I wanted to create something that helps parents feel more confident, cared for, and less alone.”

What Makes Sweet Dreams Care Company Unique

Sweet Dreams Care Company combines advanced clinical training with the real-world empathy of a fellow parent. Families receive expert newborn care rooted in evidence-based practice, but also the reassurance of someone who understands what those sleepless nights feel like.

“We provide hands-on newborn support, including overnight care delivered by licensed RNs, and we integrate mental health into everything we do,” Sarah explains. “We care for the whole family—not just the baby.”

The company includes a Nurse Practitioner certified in Perinatal Mental Health, ensuring families have access to compassionate, professional support for emotional wellness as well as physical recovery.

Services That Support Families Through the Newborn Season

Sweet Dreams Care Company offers a holistic approach to postpartum care, with services designed for families across Indianapolis, Carmel, Westfield, Noblesville, and Fishers.

• Overnight Newborn Care: Licensed RNs provide in-home overnight care, feeding, soothing, and monitoring so parents can sleep with peace of mind.

• Feeding Support: Whether breastfeeding or bottle-feeding, families receive help with latch, milk supply, paced bottle-feeding, and more.

• Newborn Sleep Consultations: As a Certified Newborn Sleep Specialist, Sarah helps families develop gentle, age-appropriate sleep routines that work for everyone.

• Mental Health Support: Partnering with Nurse Practitioner Hanna Anspaugh, Sweet Dreams offers consultations for postpartum mood or anxiety disorders, birth trauma, and emotional recovery.

“Sleep deprivation is one of the biggest risk factors for postpartum depression and anxiety,” Sarah says. “Our mission is to help parents get the rest they need and enjoy this precious stage of life.”

Supporting Parents Every Step of the Way

New parents often come to Sarah with the same concerns—feeding, sleep, and the fear of not doing things “right.” She helps them replace uncertainty with confidence through personalized care and gentle encouragement.

She recalls one of her favorite experiences: “A family brought their NICU graduate home feeling exhausted and nervous. By the end of our time together, they were thriving. Watching parents grow into their new roles is the best part of my job.”

Rooted in the Central Indiana Community

Launching Sweet Dreams Care Company in Central Indiana was a natural choice for Sarah. “This is home,” she says. “I grew up here, I’m raising my family here, and I wanted to give back by supporting families in my own community.”

Seeing a gap in professional, evidence-based postpartum care, she set out to create something new—a trusted resource for families needing expert guidance during those early weeks. Sweet Dreams Care Company now serves families throughout Carmel, Westfield, Noblesville, Fishers, and the greater Indianapolis area.

“What I love most is seeing parents’ confidence bloom,” Sarah says. “Those early days are fleeting. Helping families feel supported so they can truly enjoy them means everything to me.”

What’s Next for Sweet Dreams Care Company?

Sarah’s vision for Sweet Dreams Care Company is both ambitious and heart-centered.

“I want Sweet Dreams to become a trusted name for newborn and postpartum care in Central Indiana,” she says. “A place families can turn when they need rest, reassurance, or hands-on help.”

As the business grows, Sarah plans to expand her RN team and add specialists in lactation, nutrition, and sleep—all while maintaining the warm, personalized care that makes Sweet Dreams so special.

Learn More about Sweet Dreams Care Company

To learn more about Sweet Dreams Care Company, explore services, or connect with Sarah directly, visit their website.